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Under Contract in 2.5 Days! A Case Study for Exceptional Marketing of a Home.

Update: Hear it From the Clients Themselves

The words of Dave and Baiba Brown

When I was looking for a realtor for our home to sell, I had two friends who had used Mike, and he had done a video and many beautiful shots. And I decided I loved it and decided to use his services.

This is the fourth house that we’ve been involved in selling, and I’ve never really enjoyed selling a home. But I have to admit when we hired Mike, that this became a very comforting, enjoyable experience. There was a lot of laughter. We had a lot of joking. It was all very professionally done and very enjoyable. His crew did an excellent job. His crew was very professional. The filming of the home and the stage when she came in, she was very helpful.

There were things that we didn’t think of that she pointed out that we needed to take away. It was all very easy and we did exactly what we were told. And the finished product was wonderful. It turned out to be really good.

When I watched the video of Mike’s product, I thought, wow, what a house. And look at all the lighting and all the views. And it was awesome. And I said, I really want to buy this house. And then I had to pause and say, “Oh, my goodness, that’s our house and I didn’t even recognize it. And I was like, wow, it was just so fantastic.” And then, needless to say, his great job and the interest it got online, it sold in two days.

So, we were pleased and scared at the same time because it sold so fast that Mike is so talented. It’s not just about videos, it’s the whole package. We have peace of mind. He took away our stress. He answered questions as silly as some of them were and took away all our concerns and worked with us through the whole process. For all of you homeowners out there looking for a realtor, I would just cut to the chase and tell you, hire Mike and he will deliver and skip the big search. You’ll be so pleased and excited as we were to use his services and he is there for you all the way through the process. And I could not be happier. I really appreciate everything he did for us and we’re very pleased.

The Situation & Challenge

The Browns, a friendly couple originally from California, wanted to downsize to a more manageable home and decided to sell their home in Iron Station, a few miles west of Denver NC. Their home was situated in a slow moving rural area but was custom built and was exquisite inside and out. The couple was worried that it would take some time to find a buyer for the home.

This couple wasn’t sure which realtor to use to sell their home,  but they heard about Lake Norman Mike from a family friend.  After speaking with Mike Toste and seeing the full marketing plan offered, they decided to see if the high-tech sophisticated marketing plan was going to make a difference.

The Plan of Action

As soon as the Browns agreed to go with Lake Norman Mike’s team, Mike met with them to carefully select an attractive price, based on comparable properties and precise analysis.

Once a figure was decided upon it was time to begin the Lake Norman Mike Sophisticated Marketing Plan.

1. Professional Staging

A professional stager was called in and visited with a plan to create an environment that was beautiful, bright, and welcoming. This process accentuated the value-added  upgraded features this home had to offer, making the home ready for photos and video, as well as in-person house showings.

2 . Professional Photos & Cinematic Video

Next, Paul Martinez, the “in-house marketing agency,” was on location capturing the home with professional photography and dynamic cinematic video. Paul brings over a decade of professional television experience to every listing he shoots, captivating the viewer as they watch the video from their phone, tablet or desktop.

As Paul took his time to bring the home to life in vivid wide-angle photography, he did not rush the process but as he says, “I want to make the home look the very best possible, like I would do if it were my home I were selling.” The homeowner was just too interested in the process and couldn’t help but snap a few smartphone photos of Paul in action, to pass onto her son who is also a photographer.

3. Review and Pre-Launch

After reviewing the photos & video, and making sure the description for the home was formulated with the ideal buyer in mind, the listing was just about ready to launch. A customized vanity domain name for the property ( 3913FurnaceCreek.com ) was then forwarded to a mobile friendly video-tour webpage which also includes all the high resolution photos , description, features and downloads.

On that Friday, the listing was ‘pre-launched’ to a selected audience announcing the upcoming availability of the property and revealing the video on multiple video platforms, while making sure it could easily be found at the top of Google search results for the upcoming full-fledged campaign.

4. Official Launch & Digital Marketing Campaign

The marketing campaign for the property was officially launched that Saturday morning on all major home search websites and mobile apps, as well as inclusion in the MLS where all area Realtors see available properties for sale.  The listing announcement was also launched on all major social media outlets in order to be seen everywhere possible.

Next, a professionally designed Facebook advertising campaign highlighting the captivating photos and video was set in motion, drawing loads of attention from buyers in the area who were most likely to act.

Below is the video that was created for the property (view in full screen for best effect)

The Results

Within ONE HOUR of the official launch, two showings were scheduled!

By Monday mid-day, just 2.5 days after officially listing the property, it was game over for the unfortunate buyers who weren’t able to put in an offer in time. After five total showings, an excited buyer fell in love with the home and decided they could not wait another day. The soon-to-be new owners signed the papers that very day.

That same night, visitors continued to pour in to the video-tour webpage created for the property with its own custom domain. The cinematic video tour received over 300 visits total, with the average viewer engaged to over 78%, which is extremely high for any video over 3 minutes long. Just a note, most real estate tours get less than 20 views in their lifetime, just do a Youtube search and you can verify this.

As of the time this post was published, the home remains under contract until closing shortly.


When you need your home sold quickly and for top dollar, make sure you use the very best marketing available to you so that:

1. Your property gets noticed immediately.

2. The listing grabs and keeps buyers attention.

3. It attracts those most likely to want to buy.

For more information on the marketing plan used for every listing, visit our Sophisticated Marketing Plan page and see what Lake Norman Mike will do to get your home on the market in a way less than 1% of realtors in the area even come close to.

Want help now? Give us a call today at 704.584.9781 so we can discuss your specific situation.

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Lake Norman Mike :: Lake Norman Real Estate Agent is located on 19901 W Catawba Ave #104 Cornelius.

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